Repassando: interesse em têxtil orgânico

[EDISON BITTENCOURT]

To: [e-mail]
Subject: [ocplatform] RE: How to influence consumer habits

Date: Wed, 5 Mar 2014 10:04:02 +0000

Dear Marlene,

 

I share you beliefs completely !

 

I also beleive that working from the Children age will help a lot for the future.

 

But I beleive that we can and we must also train more and better consumers/customers/business partners/general public with more/better communication. Of course big suppors from the EU Comission (for Europe at least), International Institutions, National Governments, could help to support and promote international campaigns to explain the "Organic clothing stories" and compare it with "conventional industry". 

But as brands and part of the supply chain, we can also improve our communications to open the eyes/conscience of the Mrs/Mr/Ms everyone ... and make the link between Organic Food and Organic Cotton even if we don't eat the cotton (maybe the main reason why people are less open to the Organic Clothing "stories").

 

Kind regards

Bruno

 

Bruno Van Steenberghe*

Sourcing & Sustainability Manager

Stanley and Stella SA I Chaussée de Wavre 1517 – 1160 Brussels - Belgium

Phone : [phone] - Mobile : [phone] – fax : [phone]

www.stanleystella.com – [e-mail]

*representing GreenLama sprl