A partnership in beauty

[Fibre2fashion]

Diane von Furstenberg & id beauty have signed an exclusive partnership for the launch of a beauty line with the first fragrance scheduled for release in 2011.

Since the early 1970s, Diane von Furstenberg has established an intimate connection with women that has grown stronger over time. Her signature Wrap dress remains a symbol of independence and self-confidence that spans generations.

Having first started in the beauty business in 1975, the newest partnership for DVF brings her connection with women full circle.

“I have always wanted to work with Chantal Roos and now that dream has become a reality,” says Diane von Furstenberg. “Together, we reviewed all possible options. We chose the expertise of id beauty and Alexandre Cukier for his ability to create a skincare line – on top of fragrance – that would continue the dialogue I have with women.”

DVF has always been driven by instinct and by her ability to empower herself and others. Being a woman and a designer for more than 35 years, Diane has the unique experience needed to create a full beauty line.

Combined with Diane von Furstenberg’s abilities, Alexandre Cukier – president and founder of id beauty – and Chantal Roos bring their talent and savoir-faire to this project.

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