Actress Kate Walsh Sold Out Her 'Boyfriend' On HSN

[Fibre2fashion]

HSN, a leading multichannel garment retailer, and Kate Walsh, star of the hit ABC show Private Practice, partnered to launch Walsh's new "Boyfriend" fragrance with live appearances by the actress/entrepreneur on HSN, November 11 and 12. Walsh's fragrance train case, including Boyfriend eau de parfum, pulse point oil and votive candle, sold out on day one exceeding sales expectations.

Walsh describes her inspiration for the fragrance coming from a mysterious ex-boyfriend whose scent she missed. She wanted to be able to recreate the scent of that shirt he left behind. "A warm, nuzzly scent, this fragrance embraces you like a big hug. I really wanted women to have that delicious feeling of romance whether 'he's' in the picture or not," says Walsh. "I was thrilled to launch on HSN and to share my vision of the Boyfriend story with HSN viewers."

The success of launch day sales of the Boyfriend Fragrance train case, which offers a collection of fine fragrance and bath and body products, occurred in just 50 minutes of air time. Walsh began selling the single pulse point roller ball, solid perfume and body creme on day two. The pulse point oil and body cream both sold out by day's end. The launch day sales of Boyfriend, further reinforces the success that HSN has achieved with celebrity fragrances.

Read more about HSN & Kate Walsh sell out ‘Boyfriend' at launch @ Fibre2fashion