Actress Li Bing Bing in Gucci?s accessories campaign

[Fibre2fashion]

Gucci is pleased to announce that actress Li Bing Bing will star in a special advertising campaign dedicated to the House’s handbags, fine jewelry, and timepieces. Conceived by Creative Director Frida Giannini, the portraits, shot in London by Sølve Sundsbø, evoke a strong yet minimal aesthetic true to Gucci’s codes of luxury. 

Commenting on the collaboration, Giannini said, “Li Bing Bing has an effortless beauty and an innate sophistication. Working with her has been rewarding – she has the optimism and the talent that go hand-in-hand with individual style. She embodies the Gucci woman with her contemporary femininity.”

Li Bing Bing commented, “I am delighted to collaborate with Gucci on this new campaign. Frida’s vision is very inspiring, and I truly enjoyed interpreting every iconic piece from the House’s vibrant legacy.”

The campaign features both classic accessories from Gucci’s tradition as well as new styles destined to become timeless pieces. The fine jewelry in 18k gold echoes the House’s longstanding Bamboo and horsebit motifs. The bracelets, in yellow and pink gold or white gold with diamonds, feature a Bamboo-style contour reminiscent of the signature material used by Gucci’s artisans since 1947. Meanwhile, the iconic horsebit takes on soft, sensual shapes with a necklace in 18k yellow gold and a cocktail ring in two variants: a medium size with warm cognac quartz and small version with amethyst.

 

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