Beach Bunny to partake at Mercedes-Benz Fashion Week Swim

[Fibre2fashion]

 Beach Bunny, a leader in the swimwear industry for its cutting edge styles and innovative designs, announces it’s much anticipated return to Mercedes-Benz Fashion Week Swim on July 19th in Miami with Sports Illustrated supermodels Irina Shayk, Chrissy Teigen and Nina Agdal in tow.

 

This year, the brand has teamed up with leading maker of salon-quality, at-home hair removal products, Veet , as the presenting sponsor of its 2014 collection.

“The team is so excited to be working with top hair removal brand, Veet. Smooth skin is synonymous with swim season, and I love that both brands encourage women to have the confidence to bare their most beautiful skin,” says Beach Bunny CEO Angela Chittenden. “Our alliance is the perfect fit!”

Known for creating media frenzy on the runway with design collaborations by the Kardashian sisters and Kate Upton, Beach Bunny is expected to turn heads yet again this season with its latest obsession: Irina Shayk for Beach Bunny.

This design collaboration will feature a variety of bikinis that are bold in color and reflect the supermodel’s sexy and effortless style. The 1st release of Irina Shayk for Beach Bunny is scheduled for a September launch however fans can get a sneak peak in July as the designs are showcased on Beach Bunny’s runway while the Russian beauty keeps a careful watch front row.

Chittenden shares, “Irina has a certain sex appeal that is magnetizing and with her timeless beauty and jet set attitude I can’t think of a better model to be our brand ambassador for 2013.”

Beach Bunny veteran and bride-to-be Chrissy Teigen will join Irina front row as she is back with the brand this season debuting her very own Bridal collection appropriately titled, Chrissy Teigen for Beach Bunny Bride. This season, the brand is also pleased to announce the addition of Sports Illustrated Rookie of the Year and fashion industry’s rising star Nina Agdal to their already impressive portfolio of campaign models.

Also adding to the sizzle of the catwalk this year is TRESemmé , the #1 styling brand in the U.S. and the official hair care sponsor of Mercedes-Benz Fashion Week Swim. Their hair team, led by TRESemmé Stylist Tyler Laswell, will be creating sexy, salon-gorgeous hair looks to complement the latest Beach Bunny collection.

In addition to the styles from Irina Shayk for Beach Bunny’s collection, Beach Bunny’s 2014 line will be presented with swimwear, cover ups and ready-to-wear that capture the luxurious yet California chic lifestyle the brand evokes. Beach Bunny’s Model Search winner Melissa Boloña will take the lead amongst the swimwear elite and open the designer’s show.

Melissa won the coveted title after being selected from a pool of over 20,000 submissions and teamed up with Irina Shayk and Beach Bunny photographer Yu Tsai in Belize this June to shoot the brand’s 2014 campaign. With models like Irina, Chrissy, Nina and Melissa, combined with Beach Bunny’s hottest collection, the 2014 runway show will once again fail to disappoint.