Designer Zac Posen unveils affordable Z Spoke line

[Fibre2fashion]

American fashion designer Zac Posen has launched a new affordable collection of his Z Spoke label to be sold exclusively at Lord & Taylor stores.

The young designer, known for high-fashion gowns, designed the new collection of dresses using the sales data of the mid-tier department store to research fabrics choices and colours of shoppers.

The new collection is targeted at women who are trend-driven, flirtatious and socially savvy.

Although the new line has a youthful quality, it would cater to diverse shapes and age-groups.

If the new apparel range does well, Zac will consider creating an affordable accessories line.

 

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