Exceed's architect blessed with third division performance.

[Fibre2fashion]

Exceed Company Ltd. the owner and operator of "Xidelong" brand - one of the leading domestic sportswear brands in China, released its unaudited financial results for the third quarter ended September 30, 2011.

Shuipan Lin, Exceed's founder, Chairman and CEO, commented, "We are pleased to report strong results for the third quarter with revenues exceeding our guidance. Continued healthy demand for our products, coupled with our effective marketing campaigns resulted in sales increases across our product categories.

Our performance was also bolstered by the continuing expansion of our distribution network, especially in third-tier and select second tier-cities, where market demand for our lifestyle apparel brand products remains strong. With a focus on fashionable and functional products geared towards value-conscious shoppers, we remain well positioned to compete in the market for sportswear in China.

"Our outlook for the remainder of 2011 remains positive, and we are continuing to move forward with the execution of our new operational plan announced earlier this year. This includes the construction of new staff quarters and the expansion of our internal production capacity over the mid-term in response to the changing dynamics within the domestic sportswear market. Looking ahead, we remain focused on delivering increasing value to our shareholders, namely through the execution of our US$10 million share buyback program currently in progress, and by maintaining our focus on transparency and disclosure. 

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