HUDSON Jeans kicks off The Blues Traveler

[Fibre2fashion]

HUDSON Jeans announces the launch of "The Blues Traveler," campaign in collaboration with Nordstrom and Vogue. The program began Saturday, October 2, 2010 and will extend through November 15, 2010.

Shoppers, readers and brand loyalists will have the opportunity to win amazing prizes, courtesy of HUDSONJeans, including a grand prize Mini Cooper with custom HUDSON branding; a second prize five-night trip to London; and third prize behind the scenes at a "Vogue Studio" advertising campaign shoot.

Support for the campaign includes two events at Nordstrom locations: Bellevue, WA, (October 2nd) and South Coast Plaza (November 6th) hosted by HUDSON Jeans and Vogue. To launch the campaign, HUDSON Creative Director Ben Taverniti and Megan Dostal, Vogue Styling expert, provided event attendees styling cues, shopping tips and Trend Sheets to guide guests through the collections, while they enjoyed music, mocktails andFashion models showcasing the looks.

In addition, campaign details and registration information will be found on the Vogue website, as well as HUDSON, Nordstrom and Vogue social media channels.

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