Ann Taylor announces award-winning actress Kate Hudson as the new face of the brand for Spring 2012. The collaboration reflects Ann Taylor's continued focus on celebrating modern women of substance, style and success across every generation.
"Kate is a dynamic woman who truly embodies the new Ann Taylor," said Kristen Dykstra, Senior Vice President of Brand Marketing for the Ann Taylor division of ANN INC. "While she is most known as a beautiful and talented actress, she is also a devoted mother, daughter, sister and philanthropist who manages to do it all with a radiant smile, joie de vivre and effortless style."
"I am thrilled to collaborate with Ann Taylor this Spring," said Hudson. "I love fashion, and their new Spring collection is so stylish and hip and colorful! As a young girl I looked up to the sophisticated style of Ann Taylor so it's been very cool to see how the brand has evolved to meet the changing needs of modern women. The new Ann Taylor is not afraid to be sexy and real - because they design for every generation. The clothes are stylish and comfortable, easy and wearable. They really help you look and feel perfectly put together for any occasion."
Shot by famed fashion designers photographer Tom Munro at a Pasadena, California estate with breathtaking views of the San Gabriel Mountains, the campaign features Hudson in a series of softly backlit interior portraits wearing some of her favorite looks from the Spring collection, including a mix of iconic silhouettes with feminine details and statement accessories in bold, vibrant colors.
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