LONDON show ROOMS new partnership with Alcantara

[Fibre2fashion]

As part of this season's LONDON show ROOMS initiative the British Fashion Council (BFC) and Alcantara are working together on a new range of products designed by David Koma, Louise Gray, Mary Katrantzou, Michael Van Der Ham and Todd Lynn – all of which will be showcasing their A/W 2011 collections at the LONDON show ROOMS this season in Paris and New York.

The product range includes three accessories: a bag, smart phone holder and iPad cover. Each fashion designers has created an exclusive design for all three product categories and will be available to visitors attending LONDON show ROOMS. The collaboration will continue for the S/S 2012 collections.

The partnership highlights the relationship between fashion and techonology; a trend that has seen Alcantara become the material of choice for both classic and cutting-edge garments and clothing accessory. Alcantara has a developed a long-standing relationship with designers looking for beautiful, top quality materials that respect the environment. The project brings British creativity together with Italian elegance ensuring that these accessories become genuine collector’s items.

 

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