OneStopPlus bags US patent for Side-Wire Brassiere

[Fibre2fashion]

 OneStopPlus Group, the preferred brand portfolio of women's apparel, shoes, lingerie, men's and home products dedicated to plus sizes, announced that it has received a full patent (#8,206,196) for its innovative Comfort Choice Side-Wire Bra. 

Originally launched in 2007, the newly patented Comfort Choice Side-Wire Bra features side-wire technology that contours and shapes the bust area, as well as soft cups, padded straps, and hidden side panels designed to enhance a woman’s curves.

“This revolutionary Side-Wire technology that we developed is truly innovative – we did not simply replicate our competitors, we designed a product that our customers have embraced and continue to find unbelievably comfortable,” said Michele Crawbuck, Vice President and Brand Manager, fullbeauty. “By listening to our customers about what they need in plus-size bras, we created this unique style that combines support, comfort and beauty.”

The Side-Wire bra is an exclusive design that is part of Comfort Choice, a long-standing proprietary brand well-known and trusted by OneStopPlus Group’s loyal customers. The extensive collection of Comfort Choice bras are offered at opening to moderate price points and focus on providing comfort, color, functionality and innovative styling in the largest selection of plus sizes in the world. The OneStopPlus Group has more than 100 years of expertise in plus size fit, quality, innovation and service.

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