Pants to Poverty! poised to launch into the UK highstreet

[Fibre2fashion]

Pants to Poverty, one of the UK’s fastest growing ethical fashion brands, will be making a debut at Pure Spirit later this month.

To celebrate the launch and to show their support for Fairtrade Fortnight (28th February – 13th March), Pants to Poverty have recruited over 150 students from Central St Martin’s to take to the streets of London on February 9th in their pants! The students will be strutting their stuff through the streets of London. The walk will start at 11am at Central St Martins and finish in Holborn at 1.30pm

The leading British Fairtrade and Organic underwear brand was established in 2005 as part of the Make Poverty History Campaign to develop a new business model for fashion. Made from Fairtrade and pesticide free cotton with 3% lycra to give stretch and keep shape, these pants are now sold in 25 countries around the world and are poised to launch into the UK highstreet.

 

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