Salman Khan's 'Being Human' to make iconic splash in ME

[Fibre2fashion]

Working towards a charitable cause, Splash, the region’s leading high street retailer Splash and ICONIC, the lifestyle destination have inked a deal with ‘Being Human’ to launch the brand across its stores in the Middle East. Pioneered and promoted by Salman Khan, one of India’s leading actor’s the ‘Being Human’ collection is hip, cool and funky and where the message stands out loud and clear.

Flaunting the symbolic message of Being Human, the tees which are part of the offering from the brand use colour and style to highlight its dedication to the cause of education and healthcare for the underprivileged and proceeds from sales go to the Being Human Foundation. The collection which has become a staple fashion statement is produced and provided by Mandhana Industries Ltd., the exclusive licensee for ‘Being Human’ merchandise.

Speaking on bringing ‘Being Human’ to the region, Raza Beig, CEO, Splash & ICONIC, said, “We are proud to announce the launch of ‘Being Human’ across all Splash & ICONIC stores in the region. One of the few initiatives which beautifully combine fashion and charity, we strongly believe that the best way to bring awareness to a cause is by wearing a t-shirt that represents the cause. Affordable yet making a definite style statement like all Splash clothing, the ‘Being Human’ wardrobe will give Splash customers across the GCC a chance to contribute to the ‘Being Human Foundation’, which supports the twin cause of education and healthcare.” 

 

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