Scoop fashion show in UK celebrates record season

[Fibre2fashion]

Scoop International the contemporary designer fashion show, staged at the Saatchi Gallery on 12-14 February, attracted top buyers from leading retail stores.

Premium retailers visited the show including; Harrods, Matches, Browns, Fenwick, Fortnum & Mason, Liberty, House of Fraser, Urban Outfitters, Harvey Nichols, Net-A-Porter and ASOS, to view more than 180 of the industry’s best directional and contemporary womenswear collections.

Pamela Shiffer, owner of Pamela Shiffer boutique in Primrose Hill, is among the retailers impressed with this season’s show. “I’ve visited previous editions of Scoop and it always exceeds my expectations,” she says. “For me, the show represents exactly what my customers are looking for. It’s well edited and innovative.”

John William Reed, from The Garment Quarter in Bristol, agrees. “Scoop is such a unique concept, and it offers something different to other trade shows,” he says. “I came to Scoop looking for new accessories collections for my boutique and I’m really impressed with the labels on show, many of which I haven’t seen anywhere else. It’s great for finding new designers, and I will definitely be back next season to source more brands.”

The event showcased labels including; Jucca, Bella Freud, 2nd Day, Spijkers en Spijkers, Patrizia Pepe, Plein Sud, Orla Kiely, Lavenham, Robert Clergerie, Black Orange Vintage, Hartford, Bottletop, Bastyan, Marithé + François Girbaud, Vivienne Westwood, Hache, and many more.

A significant number of brands chose Scoop as a launch pad into the UK market. Elin Mohlander, from Filippa K, is among the exhibitors who were overwhelmed by the success of the show. “Scoop has helped generate a lot of interest and new business from the UK, and I’ve met several key buyers from well known stores,” she added. “I’m so impressed with the show, I’ll be back in July.”

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