Bollywood’s newest entrant Sonakshi Sinha has been picked by Provogue India to be the brand ambassador of its women’s wear collection.
The brand recognized the actress as a strong and most suitable personality to represent their vibrant and colourful collection of women’s wear.
Hrithik Roshan too for last two years is associated with the brand as its brand ambassador.
Prior to the current association, other Bollywood stars like John Abraham, Katrina Kaif, Fardeen Khan, Saif Ali Khan and Esha Deol have also endorsed the brand.
Nikhil Chaturvedi, Managing Director of Provogue said that, the brand has established itself as a young, edgy and ambitious brand, with intrepid people who love to don their attitude, and now with this association with Sonakshi Sinha, they are certain that, they have laid their hands on the best and invested in someone who best personifies the next generation of Indian youth in all her essence and who’s traits well match with that of the brand’s.