Tennis stars promote British fashion internationally

[Fibre2fashion]

 
On the occasion of the WTA (Womens Tennis Association) annual pre-Wimbledon party and in honour of the 125th anniversary of Wimbledon, the WTA and the British Fashion Council, an organisation charged with promoting British fashion internationally, unveiled a unique partnership celebrating the strong connection between the stars of women’s tennis and the world of fashion. The aim of the WTA-British Fashion Council collaboration is to feature British designers, raise the off-court profile of the stars of women’s tennis, and further extend the link between the sport and fashion.

Through this one-of-a-kind project, a select group of WTA stars will be dressed in customised dresses, created specifically for them by such quintessentially British designers as Stella McCartney, Burberry, Vivienne Westwood, Giles Deacon, Matthew Williamson, Richard Nicoll, Hussein Chalayan, and David Koma, among others. Many of the designers will be accompanying the WTA stars to the annual pre-Wimbledon party - co-hosted for the sixth year in a row by the WTA and Sir Richard Branson’s Virgin Group at Kensington Rooftop Gardens in London on June 16th, 2011 - and show off their creations to the global media. The dresses will be auctioned off during Wimbledon with the proceeds to be equally split between WTA charities and the British Fashion Council’s Princess of Wales Charitable Trust. 

 

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