Tommy Hilfiger to be honored with PhilaU Spirit of Design Award

[Fibre2fashion]

Tommy Hilfiger, who for 25 years has been at the forefront of the classic but trendy all-American preppy look, will receive the prestigious 2011 Spirit of Design Award at Philadelphia University's Fashion Show on Saturday, April 30, at the Academy of Music.

Hilfiger, a designer known for casual styles and his classic red, white and blue flag logo, is an American fashion icon who oversees a brand that includes apparel for women, men and children, home, fragrance, eyewear and licensed products. There are more than 1,000 Tommy Hilfiger stores worldwide and the company recently developed an exclusive contract with Macy's to sell its merchandise.

"I am very honored to receive the Philadelphia University Spirit of Design Award," Tommy Hilfiger said. "I think it is incredibly important to give back and to support new designers interested in working in the fashion industry."

"We are thrilled that Tommy Hilfiger is the 2011 recipient of the Philadelphia University Spirit of Design Award," said Clara Henry, director of Philadelphia University's fashion design program. "He is an international fashion icon who is an advocate for design education and nurturing young talent."

The Tommy brand is centered around a hip and colorful button-down, casual lifestyle. Hilfiger noted in a recent interview in Women's Wear Daily that he was one of the first designers to feature celebrity marketing – Britney Spears, Jewel, Lenny Kravitz and David Bowie among them – and that his brand's image is closely associated with pop culture and music.

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