Unit Clothing releases Politically charged range - 420 Blitz

[Fibre2fashion]

Unit Clothing is once again breaking ground, with the simultaneous world-wide release of its latest range, 420 Blitz, along with a sneak peak of the unique design process behind it.

Unit has released a video (attached), featuring behind-the-scenes footage of Founder and Creative Director Paul Everest at work in his purpose built Design Immersion Pod.

Including a modified dentist chair, sound system and oxygen tank – it's a design chair like no other.

"I'd always wanted to build the perfect design environment, a place where you can truly lose yourself in the design/creative process," says Everest.

The latest release by the Gold Coast based brand, known for its creative and thought-provoking designs, is politically charged and characteristically conceptual.

"Unit has a voice or a 'canvas' in its t-shirts and we often use art and/or humour to get a message across," says Everest.

The Addicted Tee is one of several concept tees in the 420 Blitz range.

 

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