Vodafone UK is entering into an exclusive two-season partnership with world renowned British fashion designers, Richard Nicoll. Vodafone will work with Richard Nicoll across Spring/Summer ’12 and Autumn/Winter ’12 to give Vodafone customers access and the chance to meet Richard backstage after his London Fashion Week show.
Kicking off in September 2011, when London becomes the fashion capital of the world, this partnership underlines Vodafone’s commitment to its customers and support for British fashion.
Danielle Crook, Vodafone’s UK Director of Brand Marketing, said: “Richard Nicoll is one of the hottest designers operating at the forefront of British fashion today - he was a natural fit for this partnership. His sharp tailoring, grown-up minimalism and fresh designs have attracted a cult following both inside and outside the fashion world and we are thrilled to be working with him. Through this partnership we can give our Vodafone VIP customers a truly exclusive fashion experience at Richard’s catwalk show at London Fashion Week.”
Richard Nicoll said: “I feel excited to be a part of the new wave of British designers that are injecting energy into London Fashion Week. As a group, we are moving from strength to strength and I'm thrilled to partner with Vodafone in order to offer their customers an insight into our world. Fashion has a strong cultural influence in Britain so partnering with a brand as prevalent as Vodafone feels both natural and directional.”
On September 8 Richard and Vodafone will team up for the Vogue’s Fashion’s Night Out kick-off event at Asprey, as part of Vodafone VIP, 10 lucky Vodafone customers will win the chance to attend this fashion event of the year. The whirlwind night will also include a special appearance by Richard at the flagship Vodafone store in the West End, where he will be personalising limited edition products for Vodafone customers.