Rihanna is searching Britain for the next generation of raw, undiscovered fashion designer talent and has hand-picked Girls Aloud star Nicola Roberts to head up the challenge for her.
Over eight weeks twelve unknown designers will be challenged by Rihanna and Nicola to create outfits for a string of musicians and celebrities. The show will celebrate the extraordinary talent and creativity in the British fashion scene. With Rihanna, a fashion icon herself, and Nicola, who created her own Dainty Doll make-up range, at the helm, the show will recognise the increasing influence popstars have on mainstream trends.
The final challenge and ultimate task for the winner will be to design a unique stage outfit for Rihanna’s Wireless performance in Hyde Park in July 2012. The chance to dress one of the world’s most famous women for an event that will attract worldwide coverage is the perfect springboard for the aspiring designer’s future fashion career.
Executive producer, Rihanna said:
“I’ve always had a great love of fashion. It’s a constant source of inspiration in my life, and is a big reason why I’ve grown into the person and artist I am today. I have been very fortunate to work with some truly amazing designers and stylists throughout my career, and they have been instrumental in making sure my creative vision reaches the stage. I am excited to follow the journey of our aspiring contestants and see how their individuality influences their efforts during the course of the show.”
Nicola added: “I’m so excited for us to get started on finding a new up and coming British designer who just needs a chance, a little bit of help in getting their skills noticed. There are talented people, undiscovered because they don’t have the means, or their circumstances are too far away from the fashion world. This show is here to discover those people and give them a shot. I’m looking for someone who can think outside the box, and who isn’t going to give up at the first hurdle”