Bottega Veneta unleashes S/S '12 advertising campaign

[Fibre2fashion]

Bottega Veneta is pleased to announce that artist and photographer Jack Pierson has shot the brand’s Spring-Summer 2012 advertising campaign. The campaign, which features the women’s and men’s ready-to-wear collections, was shot in October of 2011, on location in Coconut Grove, Florida. It is the latest in Bottega Veneta’s one-of-a-kind creative collaborations featuring the talents of outstanding artists

The Spring-Summer 2012 collection is an exuberant exploration of diverse materials, unusual finishes, and exaggerated prints. The palette is vivid and saturated, filled with purples, blues, greens, and reds.

The silhouette is architecturally rigorous but sensuous, a combination of tailored angles and fluid lines that keep close to the body.  Clothing Accessory are bold, luxurious, and intricately worked, mixing color, texture, and technique with artful abandon. The unusual balance of technology and artisanal craftsmanship evident in each piece lends the collection a particularly expressive sophistication.

Jack Pierson is a celebrated contemporary artist known for work that ranges across many media, including photography, collage, drawing, painting, and installations. This diversity makes it difficult to categorize Pierson’s art, though virtually everything he makes evinces a compelling combination of emotional vulnerability and formal sophistication.

Pierson’s photographs often read like a diary, combining elements of nostalgia, loneliness, the romantic ideal, and a search for beauty. The artist, who splits his time between New York and Southern California, has had numerous solo exhibitions and participated in group shows around the world.

His work is included in the collections of the Museum of Contemporary Art in Chicago and the Guggenheim in New York, among other prestigious institutions.

The mix of emotional depth and formal rigor that Pierson brings to his photographs are what led Bottega Veneta Creative Director Tomas Maier to approach him for the Spring-Summer 2012 collection advertising campaign. “I’ve admired Jack’s work for many years, especially his ability to create images that feel at once precise and spontaneous. "

 

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