doo.ri for Impulse collection hits Macy's

[Fibre2fashion]

This week, Macy's will launch its latest fashion collection, a collaboration with fresh fashion talent Doo-Ri Chung. Featuring doo.ri's iconic draping and love of lightweight knitwear and mixed fabrications, the "doo.ri for Impulse only at Macy's" collection will be sold in approximately 185 Macy's stores nationwide and on macys.com beginning Feb. 15. 

"This capsule collection has allowed me to reach a wider audience, and that is exciting for me," said Doo-Ri Chung. "I want to dress a modern woman, and if I can give her a different price point then that's great! The collection is feminine, wearable and definitely Doo.Ri!" 

The doo.ri capsule reflects the Fashion designers signature styling and treasured craftsmanship that have made her an instant success. With modest, yet fascinating details, from the choice of fabric to her signature draping, the doo.ri collection is a fusion of sumptuous and collectible pieces that can easily transition from day-to-night. 

"We're honored to have Doo-Ri Chung create a collection for Macy's designer capsule series," said Jeff Gennette, Macy's chief merchandising officer. "Doo-Ri understands silhouette, proportion and modern design, and she has a growing appeal among celebrities and style influencers that connects with our Impulse customer." 

"Doo.Ri creates magic every season," said Nicole Fischelis, Macy's group vice president and fashion director. "The Macy's Impulse customer will be in awe by the combination of softness, femininity and power, making each piece collectible and one-of-a-kind." 

 

Read More about doo.ri for Impulse collection hits Macy's @ Fibre2fashion