H&M collaborates with cult label Maison Martin Margiela

[Fibre2fashion]

 

H&M is proud to announce the collaboration with Maison Martin Margiela. A cult label adored by fashion insiders, the Frenc house Maison Martin Margiela has long influenced the mainstream with its radical ideas and experiments with clothing.

The collaboration will immerse H&M in the playful world of Maison Martin Margiela, giving fashion lovers around the world the chance to wear pieces from this mysterious brand. The collection for both women and men will be available from November 15 in around 230 H&M stores worldwide, as well as online.

“We are very happy to present Maison Martin Margiela pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.” Maison Martin Margiela.

“Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades. I am so excited by this collaboration which will give fashion lovers around the world the chance to wear special pieces by Maison Martin Margiela. This collaboration will be a great and memorable fashion moment“, says Margareta van den Bosch, H&M’s creative advisor.

Maison Martin Margiela is a fashion house which has always followed its own path, often outside the conventional fashion framework. The Maison believes in the absolute importance of the collaborative nature of its team, rather than the individual, where its ideals are founded in the desire for concept and creativity.

Constantly questioning the norms of fashion and presenting its pieces through the technique of deconstruction and transformation, the collections reinvent volumes, modify shapes, change the original use and movement of garments and derail classic notions of fashion.

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