Industria Textil e do Vestuário - Textile Industry - Ano XVI

Industria Textil e do Vestuário - Textile Industry - Ano XVI


The spirit of togetherness is the theme of H&M’s Christmas campaign. Personalities such as Liya Kebede, Lou Doillon and Mariacarla Boscono have all been photographed together with the people who mean the most to them. Stella Tennant shows off both party frocks and winter knits with her young daughters Jasmine and Cecily. Lou Doillon shows different party wear themes of tuxedos and party dresses with her friend Sebastien Andrieu, while model brothers Louis and Claude Simonon wear timeless winter cardigans with style.

Must-have items this season are tuxedos for men and tailcoats for women. “Tailcoats can be worn with a long skirt and a lingerie-inspired top,” says Ann-Sofie Johansson, H&M’s Head of Design. “Or maybe over a feminine dress, or even with jeans and a T-shirt glammed up with bright red high heels.” Ann-Sofie says the details are key.

“Hair accessories add a special twist this winter. I love the sequin and feather ones, and there’s lots of beautiful jewellery too.” For men, it’s all about the tuxedo. “Wear it the classic way with matching trousers, a crisp white bib shirt, bow tie and patent shoes; dare a colour and pattern mix with a checked shirt and tartan bow-tie, or you can even wear it with jeans, a printed T-shirt and high-tops.”

Read More about Famous faces front this year’s H&M Christmas campaign @ Fibre2fashion

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