JLo launches Teeology.com to sell premium T-shirts

[Fibre2fashion]

  

American actress, businesswoman, dancer and recording artist Jennifer Lopez, often called JLo, has unveiled a new online portal for limited-edition high-end T-shirts for men and women.

 

The new site Teeology.com will sell only luxury printed T-shirts, according to the American Idol judge, who teamed up with entrepreneurs Brian Lee and MJ Eng to design the new shopping website.

 

The 42-year-old celebrity also sought help from entrepreneurs Jeff Marine and Erica Zohar for launching Teeology, which also enables members to vote on the T-shirt prints by various designers.

 

Based on the members vote, the site will place orders for production of the most popular styles and patterns.

 

Jennifer, ranked by Forbes as the most powerful celebrity this year, has met with success in designing several apparel lines, including jeans, innerwear, lingerie and a children’s line.

 

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