Industria Textil e do Vestuário - Textile Industry - Ano XIII

Industria Textil e do Vestuário - Textile Industry - Ano XIII

Michele Bohbot launches eye-catching line Electric Yoga

Drawing from over 20 years of combined fashion industry experience, acclaimed contemporary fashion designer, Michele Bohbot brings her yoga expertise to the forefront, in partnership with husband, Marc Bohbot to launch Electric Yoga by Michele Bohbot. The activewear collection is a line of specially engineered fitness apparel that blends optimal fit, function, and fashion. Electric Yoga by Michele Bohbot encourages women to harness their inner electricity and take charge of their own personal power. 

Michele and Marc Bohbot are no strangers to style, having launched successful fashion brands including XOXO and Bisou Bisou by Michele Bohbot, exclusively sold at JCPenney. Continuing to build upon their previous fashion success, the Bohbot's, are tapping into something with deeper meaning: the yoga and wellness communities. 

As a master yogi, Michele saw the perfect opportunity to outfit, and empower the women of this new generation. The combination of Marc's business acumen and Michele's fashion-forward genius, are the foundation of a match made in heaven. Translating their journey through yoga and commitment to the community into a new brand is a passion project for the team above all else

"As a wife, mother of seven, yogi, fashion designer, and artist, I want Electric Yoga by Michele Bohbot to empower women to pursue balance between fitness and a spiritual life," says Michele Bohbot. "The fun and fresh collection is based around the lightning bolt logo, which is a symbol of love and power," adds Michele.

"I believe in Michele's passion and I know that presenting the principles of yoga to this generation is key," says Marc Bohbot. "Our creative and experienced team is developing a niche in the active wear market that will be a powerhouse among the best in the world."
Not only is the Electric Yoga by Michele Bohbot line incredibly stylish, it is crafted with optimal functionality. 

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