Sportlifestyle company, PUMA, and the National Chilean Football, PUMA Golf Team debuted Chile’s new team kit, PUMA Boots during last night’s friendly match against Uruguay at ‘Estadio Monumental’ in Santiago. The Chilean team got off to a flying start in their new strip beating their South American rivals Uruguay 2-0 thanks to goals either side of the break from Alexis Sanchez (’39) and Arturo Vidal (‘74). The team will wear these kits, popularly referred to as “La Roja,” during the 2010-2011 season, including during the COPA America tournament taking place next July in Argentina.
The new kit is part of the PUMA PowerCat Collection, which is inspired by ‘raw’ football and a player’s primal instinct of fight versus flight. The jersey is designed for each player to maximize his fight instinct through innovative design and an empowering feel.
The new Chile jersey was constructed using 3D Motion Analysis, a scientific technique that captures and quantifies human movement. This movement data is incorporated into the design of the jersey to ensure each player uses minimal force and energy with every upper body movement. The collar and sleeves feature power cutlines, giving the jersey a striking look emphasizing the strength of the chest and arms that stands out when combined with the furious Chilean red. The back of the collar also features Chile’s national flag as well as the embroidery “la roja de todos”, underlining the connection of the team with the people of Chile.