Vodafone UK is to become the Principal Sponsor of London Fashion Week, starting in February 2012. The seven season partnership will allow Vodafone customers to get closer than ever before to the emerging trends as they unfold at London Fashion Week.
Vodafone has been closely involved with London Fashion Week for the past three seasons in its role as official communications partner and title sponsor of London Fashion Weekend.
Starting from London Fashion Week this February, as all eyes fall on the London catwalks, customers have even more opportunity to get a money can’t buy experience. As part of Vodafone VIP, customers will be able to win tickets to all catwalk shows taking place at the official BFC Catwalk fashion event Space, Somerset House.
Vodafone customers will benefit from an exclusive viewing platform for the shows offering a great view of the runway as well as a VIP lounge for an intimate experience of London Fashion Week.
Caroline Rush, CEO of the British Fashion Council, said: "Vodafone understand innovation. Through this partnership with London Fashion Week, British Fashion Awards and Vodafone London Fashion Weekend they will be supporting our innovative talent whilst providing unique opportunities and access for their customers to experience fashion."
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