On Friday May 20, Michel Adam, President of Fashion TV global network, signed an agreement with Mohammed Al Habtoor, Vice Chairman and CEO of the Al , to establish the hotel at the ‘Most Liked Model Awards’ ceremony at the Majestic Hotel in Cannes.
The unique five-star establishment, to be located in the heart of Dubai, will be owned and operated by the Al Habtoor Group.
It will have 30-storeys and the exterior will display a projection using the world’s largest 100 metre LED screen, broadcasting the latest Fashion TV highlights, around the clock.
Its 200 rooms will be equipped with the most sophisticated climate control, lighting and audio-video technologies and will make extensive use of the latest 3D equipment. They have access too to Fashion TV’s 30 channels, as well as the biggest Fashion DVD library in the world, offering 50,000 DVDs on the history of fashion.